Content optimization make it possible to rank your website in search engines on your targeted keywords.
Proper On-Page SEO of your articles and your website pages can rank your website on many queries made by users and thus you will get the right audience on your website.
In this article I will show you how to optimize the content of your website in proper way to rank in search engines on several keywords.
Improve the On-Page SEO of your website in 2018
On- Page SEO optimization around an idea, not a single Keyword
Google has become semantic.
Targeting and repeating a single keyword in your content can quickly cause an over-optimization of the article.
In addition this does not allow you to position yourself on all associations of keywords that Google can do today.
Take a keyword like "lose weight quickly"
Let's start by using a basic tool like Google Keyword Planner.
Look in "idea groups" and not in "keyword ideas" to understand how Google associates the term "lose weight quickly" with other SEO terms.
We can include in the text terms like:
Lose some belly
Diet to lose weight
How to slim down ... etc.
The combination of all of these terms in your text allows Google to accurately "understand" the subject of the article.
Do not stuff your content with the same keywords again and again.
Include the main keywords 2 or 3 times in your text on which you want to rank yourself or in the Title if you wish.
Wait that's not all!
You can optimize the natural referencing of your content by using other keywords found by "semantic association" using the following methods.
SEO optimization with the LSI
long tail keywords
Without going into details LSI stands for Latent Semantic Indexing or Latent Semantic Indexing.
This is now a very important part to consider for SEO.
As explained above, it is better to use several keywords that "support" the idea that conveys your main keyword and that give meaning to the article.
To help Google understand what we are talking about we will avoid repeating the same keywords and we will use synonyms, similar terms and other semantically related words with our main keyword.
Why use LSI to optimize your SEO?
1. This will help Google to understand what we are talking about. 2. This will give a "semantic context" to the content of your article. 3. This will allow us to rank our website on several keywords depending on the competition and the length of the content.
How to find complementary keywords?
The simplest method.
Use keyword suggestions from Google when you type in the search bar or at the bottom of the page.
proper keyword research
We've seen that Keyword Planner can help us to understand how Google associates several keywords but I want to give you some tools that will help you to push your searches.
These tools work like the same way.
Enter your main keyword in the search field and click on "Find" or "Search" button. These keywords research tools are free!
What do I do with these keywords?
Use them in the ALT tags of your images, in your links, your titles, etc.
Instead of repeating the same keyword, use these close variations provided by Google in your text.
Improve the SEO title of the page
The title loses more and more importance for the SEO of your article!
However this one is essential; use it to catch the attention of the visitors when they see your page appearing in the search results.
The title may include the main keyword as well as secondary keywords that have an LSI semantic relationship.
Rules to respect:
Respect the Length: The search engines take into account titles of 65-75 characters in the search results.
If you use WordPress and the YOAST SEO Plugin then all this should be just a formality.
Make the keyword appear in the title or an associated keyword.
Use a unique and descriptive title. Feel free to include a Call to Action to stir up curiosity or to provoke an emotion to attract attention.
You can now include emoji’s in the title.
In addition to the article you will see the clicks increase if you use them.
A trick to put in place
Feel free to copy the titles of Adwords ads displayed at the top of the page.
Typically people who create ads on Adwords test titles repeatedly to find the best version with the most clicks.
Create an attractive description!
The description is essential to increase the number of clicks on your article and completes the action of the title.
The number of clicks based on impressions (CTR) is a very important factor for referencing your web page.
Creating a readable and appealing description using LSI keywords can increase clicks (and therefore CTR).
Remember that now search engines include the first 237-283 characters.
Organize HTML markup of content
For On-Page SEO, optimizing the content of the article with consistent markup is very important for the structure and the correct interpretation of your text by Google.
Use a single H1 header per page by positioning it as high as possible on the page
H2-H3 subtitles will always be positioned below
There may be several subtitles
The ul or ol lists are very important, insert additional keywords.
Optimize the ALT attribute of all your images
image alt tags
In case you add images, then must filled in ALT attribute.
This is the alternative text of the image.
Although Google is already starting to recognize some elements of an image it still needs the ALT attribute.
This allows to rank these images in the search results and thus to acquire additional traffic.
Try not to repeat the same keyword again and again!
Once again, use LSI keywords or keywords from Google's suggestions.
Placement of the main keyword
Try placing your main keyword in the first 100-150 words of your article so that you can immediately announce the color to Google bots visiting your page.
Place it also in the last 2 lines of your text.
Use Schema or Json-ld markup
This type of markup allows you to send very specific indications to Google (Bing and Yahoo) about the type of content processed on your page.
With the appropriate schema or Json-ld markup your website shows additional information about search results.
This is called Rich Snippets.
In addition to provide the better information to the user, this can significantly increase the CTR (click through rate).
There are many tags each corresponding to a particular type of website or content:
Recipes of kitchens ... etc.
If you want to set up and you use wordpress then do not hesitate to use the following plugins:
All in One Schema Rich Snippets
Markup (JSON-LD) structured in schema.org
If you want to do a manual setup (longer and more technical) for your optimization then you have to use http://schema.org/
This part of the SEO optimization of your content is very important.
I will write an article shortly showing you exactly how to set up and what to avoid.
Include outbound links
Good content always comes with references to external articles to give credibility to the ideas it contains.
You may think that the links only help to improve the Off Page SEO practice, but that is not the case anymore in 2018.
In On Page SEO optimization it is also one of the main factors taken into account by Google.
External links in your website articles recognized in your field and having a direct relationship with your content.
This will strengthen the authority of your article and place it in a well-defined "semantic context" for Google.
Compare the length of your content
Compare your article to the first 5 results that appear on your search query.
If the first results include articles of 200 or 300 words, than write an article of 500 words for your website. Then you have all the chances to be well referenced.
If it is the opposite case it will produce a longer and more optimized content!
Create a short and readable URL
This is not a determining factor but try to have a URL as short and descriptive as possible.
A URL must be simple and easy to remember (SEO-Friendly) so that users and the search engine know what to expect when they click on the link.
You can embed the exact keyword in the URL but avoid over-optimizing by repeating the same keyword as in the description or title.
You can play with semantics and insert an LSI keyword linked to your main Keyword.
Insert Multimedia Content
insert multimedia content
Inserting multimedia elements, images or videos helps to reinforce the general subject of your article and thus to optimize the SEO of your page.
This will help you in SEO and to promote the user experience.
The visitor stays longer on your website which prevents the visitor from quickly leaving the page and reducing the bounce rate (with the addition of a video for example).
For Google it's a sign of page quality.
Indexing will be faster and your images may appear at the top of the list on certain keywords.
Optimize SEO by creating internal links between your pages
This is a very important factor for optimizing the SEO of your website according to basic SEO rules.
To shorten it, Point links from other pages to your article and give links from your article to other pages to create an internal mesh on your website.
The internal structure of your website has almost as much weight as the external links pointing to your website.
Feel free to vary the anchors text that point to your article (using LSI keywords for example).
Optimize the loading time of your website
website speed optimization
The loading speed of the page is a key factor for optimizing the SEO of your website in 2018.
The speed of a website is a vital element for SEO. If the page loads slowly, then the visitor will lose patience and will leave the website without reading anything at all!
This is a clear factor of "bad quality" in Google's eyes. So it is necessary to optimize the loading speed of your website.
We can improve the loading speed making these actions:
Choosing a quality web host
Compress resources with Gzip
Compress CSS files
Compress and reduce the weight of images
Compress HTML files
If you use WordPress
Test these 2 plugins that can save improve loading speed of your website:
Lazy Load: loads an image only when it becomes visible (by scrolling for example)
Zen Cache: An excellent plugin caching very simple but really strong!
In general the use of a cache plugin must be necessary on any website.
Increase visitor interactions
Google is increasingly taking into account visitor interactions on your website.
Today, to achieve best results of SEO you only have to capture the attention but also to maintain the attention of visitors.
It is therefore necessary to ensure that a person enters to discover your content but also that it stays a long time or that it carries out an action
The bounce rate should be as low as possible.
In general (it all depends on industry and type of website) a rebound rate above 90% needs to be improved.
Low bounce rate can be considered below 40%.
In 2018 SEO optimization is more about writing long articles targeting an "idea", a subject using groups of semantic keywords linked together. You can get SEO Consultancy from some professional SEO Company in Lahore, Pakistan
The other important factor.
This is definitely visitor interactions with your page or website.
If you know of other optimization factors that are not listed here, feel free to share them in the comments.
To learn more about Semantic Indexing (LATENT SEMANTIC INDEXING): https://en.wikipedia.org/